User:PRS Pilot

=Welcome to PRS=

Since 1972, Perception Research Services (PRS), International has specialized in consumer research to help marketers and designers "win at retail", where most purchase decisions are made.

Today, we conduct hundreds of packaging and point-of-sale research studies annually on a global basis, including:


 * Store-based studies to document and understand shopping behavior
 * Qualitative and Web-based studies to guide creative efforts and siphon design options
 * On-shelf studies to comprehensively assess packaging and merchandising systems
 * Home use studies(IHUT) to gauge packaging functionality and product delivery

PRS has unmatched experience related to store-based marketing efforts, along with proprietary tools (including PRS Eye-Tracking of viewing patterns) for measuring the ability of marketing efforts to "break through clutter", communicate effectively and drive sales.